Bachelor of Arts (Hons) in Business Administration (Global Entertainment)

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The BA (Hons) in Business Administration (Global Entertainment) programme aims to nurture collaborative and impactful business leaders who are well-versed in both creative industries and entertainment business. It adopts a highly flexible structure and takes students through a series of transdisciplinary common core courses and knowledge specific common core courses in the first two years and allows students the flexibility and free options to explore the range of theory and research across the disciplines of arts and business in the senior years.
Students will have an option to study elective courses related to content development, finance, marketing, administration, circulation, audience development, public engagement, education, curation and beyond.

Curriculum
Year 1
- Cultural Policy and Arts Administration
- Introduction to Global Entertainment Business
- Business and Entrepreneurship
- Global Challenges I
- University Core & General Education (GE) Courses

Year 2
- Entertainment Law
- Creative Entrepreneurship
- Artiste Management
- Entertainment 3.0
- Data Analytics
- Global Challenges II
- University Core & General Education (GE) Courses

Year 3
- Transdisciplinary Collaboration
- Elective Courses including Arts, Culture, Business and Field Trip
- Exchange and Industry Internship

Year 4
- Elective Courses including Arts, Culture, Business and Field Trip
- Honours Project

Career Prospects
Graduates will develop transdisciplinary skills, creativity, intercultural awareness and entrepreneurial mindset that enable them to facilitate creative content creation and delivery and/or take up business positions in administration, marketing, distribution, project and event management for entertainment, arts, culture and creative industries. Their employers include entertainment businesses, creative industries, cultural venues, museums, exhibition spaces, performance venues, art groups NGOs and the Government.

1 September 2026

Kowloon Tong Campus, Hong Kong Baptist University

2026-27 HK$47,000 per academic year

Please visit the following website: https://www.jupas.edu.hk (JUPAS)

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bage_sca@hkbu.edu.hk

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Course Inquiries: (852) 3411 2105